When you eat raw carrots, only one percent of the beta-carotene is absorbed by the body.
Cooking breaks down the fibrous walls of carrots and increases the absorption to 19 percent.
When you consume Just Carrots® (a juice concentrate), as much as 90 percent of the beta-carotene can be absorbed by your body.
Laboratory studies have demonstrated that vitamin A has a role in enhancing the response of the immune system, as well as protecting DNA from carcinogens.
More recently, beta-carotene has been recognized as being beneficial in itself.
A variety of studies have shown the antioxidant properties of beta-carotene.
Beta-carotene fights free radicals and helps prevent them from causing membrane damage, DNA mutation, as well as lipid (fat) oxidation.
How many carrots have you eaten today?